By Matt Dolloff (@mattdolloff)

Parents, you know the look. Your baby is leaving a present for you in his or her diaper, and you can see the satisfaction on its face. And guess what? You get to clean it up! What a thoughtful gift!

Well, Pampers decided to honor the “poo face” by making this incredible marketing video that has quickly gone viral. And how could it not? Babies contorting their faces in super slow-motion is hilarious and adorable, even if it involves poop.


SEE ALSO: Babies Discovering Things for the First Time [VIDEO]


Set to the iconic theme song of 2001: A Space Odyssey, the video makes poop about as epic as it can get.

It’s so cute you really don’t mind that it’s essentially an ad for Pampers Wipes – even though you’ll probably go out and buy some later today. It remains to be seen if this video spawns a trend of families filming their babies pooping…Hopefully that’s not a thing.

Watch the amazingly adorable video below.

Pampers Pooface from Saatchi & Saatchi London on Vimeo.

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