by Alisha Jackson
Last night, brand ambassador Katy Perry had the honors of announcing CoverGirl’s very first “cover boy.” World, (assuming you aren’t one of the 431,000 Instagram users who already follow him), meet 17-year-old aspiring makeup artist, James Charles!
Perry made the announcement by posting a photo of her with James on the set of his CoverGirl photo shoot to her Instagram account this morning. Hours later, James posted a video to Instagram, where he revealed that he’d been working on a CG commercial over the weekend. Check it out below!
THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. 😱 I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth 😬😂 it was a looonnnnggg day.
Then CoverGirl made it official. “Makeup artist, boundary breaker, and the newest COVERGIRL!,” the makeup brand’s caption read.
Hopefully James will be the first of many CoverGirl cover boys!