By: Eric Donnelly
If you’re a Starbucks lover you might have noticed a difference in your morning coffee routine this morning.
On the day in which the coffee chain debuts their new red-infused holiday cup, the company unveiled a complete redesign. Behold:
In a press release from the company, Howard Schultz, the CEO, stated, “the green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our county, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other.”
The Boston Globe acknowledges how the cup makes quite the statement being released one week before Election Day voting. It’s also unclear if the green cup is the official holiday cup.
An interesting detail of the cup is that it does not include the iconic Starbucks logo in the middle. Instead, the overlying white color takes it’s place with the circular shape surrounded by the green color.
On Twitter, it seems a lot of people aren’t into the cup, but did they forget how ugly the red-ombre 2015 one was?