By: Eric Donnelly

Okay Coca-Cola, we need this in the USA!

According to AdWeek,, in order to re-connect with their Romanian audience, the popular beverage company tapped into the massive music festival community. The video states “40% of teens never tasted Coke in the last month, but most of them went to at least on music festival.”

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The bottom of the label was actually a wristband for festivals…if you were one of the lucky winners. If you didn’t win, the labels still had a music themed wristband for you to wear.

This was such a great marketing idea!


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