The Swift Lift: Bon Iver and The National See Huge Gains as 'Folklore' Sets Records

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August 5, 2020

Television host and comedian Stephen Colbert has his "Colbert Bump" -- where artists who have appeared on his show have benefitted from his gracious accolades -- and we can now say the same for Taylor Swift.

The "Swift Lift," if you will, has amplified the music of her folklore collaborators in the two weeks since the surprise release. Aaron Dessner of The National and Justin Vernon of Bon Iver both had a hand on Swift's new release and results are starting to show on their respective band's streaming numbers.

A noticeable addition to her Pop and Country-leaning style, Swift's "cardigan" off of Folklore featuring Dessner is currently sitting atop the Billboard Hot Rock & Alternative chart with "Exile" featuring Vernon coming in a close second.

The record itself leads the Alternative Album chart at the moment as well -- obviously leading fans to dive into the work of her collaborators.

Vernon’s band Bon Iver has seen song plays jump 34% to 5.6 million U.S. streams, according to Nielsen Data. His track “Skinny Love” leads the way with 918,000, up 26%. 2011’s “Holocene” follows with 578,000 on-demand streams.

Dessner’s band The National has seen streaming gains over the weeks as well with 2.2 million on-demand, up 20%. “I Need My Girl” leads with 157,000 on-demand streams, a boost of 16%.

Big Red Machine, a side project between Vernon and Dessner, also picked up 136,000 on-demand streams, up 47%.

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